Redefining the Road with Strong Collaborations

With the sky-rocketing fuel prices, there hasn’t been a better time than now to re-think and revisit mobility infrastructure and fuel dependency. Interestingly, India not only has the need but also the potential to set a global example on electric adoption to power its mobility needs.

However, if you are wondering what makes electric vehicles a viable alternative in India, the list goes on and on. Electric vehicles can play a major role in reducing urban pollution plaguing several Indian cities and resulting in health hazards.

The direct advantage of electric two-wheelers is the cost savings and lower maintenance expenses. In addition to that, it eliminates the hassles of visiting a petrol pump to fill up the tank or bearing the brunt of the ever-increasing fuel prices. It can play a key part in providing viable options for private mobility, especially for last-mile connectivity and affordable short distance travel. All these factors combined make a strong case for adoption of EV.

At Ampere by Greaves, we are at the forefront of the electric vehicle revolution with our robust manufacturing plants, supply chain capabilities and our highly-trained workforce.

According to figures published by Statista Research Department, around 144,000 units of electric two-wheelers were sold in India in the financial year 2021. The pivot to electric vehicles that we are observing here indicates that the time is ripe to expand Ampere’s footprint and broaden our appeal to existing and new customers.

Our approach is centred on working closely with government bodies, city planners, delivery services and exploring the wide range of possibilities within the EV ecosystem to help unlock its best benefits for the greater good.

Having been around for thirteen years and witnessing the industry evolve, we understand that it calls for a good deal of collaboration.


Keeping in mind that our end goal is to get everyone into the fast lane of EV adoption, we strongly believe that a shift this massive requires the entire mobility and energy ecosystem along with a network of forward-thinking partners and government bodies to work together.

Viable Proposition with Public-Private Partnerships in EV

Public-Private Partnerships (PPPs) can offer a promising way forward and accelerate the development of EV infrastructure. To begin with, charging infrastructure can be set up in zones that have high pollution and traffic, such as IT parks and business hubs based on the PPP model.

With the support of apex organisations such as Society of Indian Automobile Manufacturers (SIAM) and the Federation of Indian Chambers of Commerce & Industry (FICCI), Ampere strives to co-create a green mobility ecosystem.

We truly value meaningful associations and have thus formed strong associations, right from government bodies to colleges to make a difference. Here are a few of the organisations we are collaborating with to reach our vision:

Government Initiatives to Achieve 100% EV Nation by 2030 Mission

The Government of India has been working towards accelerating the electric revolution in India by kick-starting various breakthrough initiatives.

Rajasthan, Karnataka, Delhi, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Kerala, and Uttarakhand are welcoming EV adoption with policies to match.

With the government announcing revisions in the FAME II (Faster Adoption and Manufacturing of Hybrid and Electric Vehicle) schemes, it means direct financial benefits for EV manufacturers and reduced cost of acquisition for end-customers.

We cannot wait to see a paradigm shift in lifestyles towards smart and new-age mobility and green cities driven by such progressive government policies and well-thought-out regulatory framework and incentives.

A Win-Win Association

We have engaged with Bangalore-headquartered Bounce, a leading bike rental platform as part of our focus on shared and rental electric mobility solutions. Ampere has customised the scooters for Bounce, making it more accessible for the company to make a smooth transition towards sustainable mobility solutions.


Advocating Green Investment

Moving beyond the territory of Coimbatore, which is the existing base of Ampere, an investment of Rs 700 crore has been reserved for Ranipet in Tamil Nadu. Over the next 10 years, the existing land parcel will transform into the largest, state-of-the-art e-mobility manufacturing plant ever to be made in India, setting a legacy for every other manufacturing plant!

Built on the principles of Industry 4.0 that is a ‘smart factory’, the Ranipet plant will not only provide employment opportunities to the local population but will also prepare to cater to the growing demand of customers, channel and dealer partners, both in B2B and B2C segments.

Bridging the EV Skill Gap Between Industry and Academia

Major Indian EV companies have no choice but to outsource in order to bring the best of tech and talent. The EV ecosystem needs to collaborate with academic institutions to develop the right skills among its aspiring engineers and technicians to produce auto components and infrastructure for the EV ecosystem in India. This will not only create employment opportunities but also give a tremendous boost to the “Make in India” project for EVs.

We have formed a strategic alliance with RV College of Engineering, a highly-rated academic institution to create an EV mentorship model for future mobility. We aim to offer a robust platform for academia and industry to meet, innovate and co-create newer technologies for the EV industry.

At Ampere, we believe innovation can come from anywhere, not just from within our organisation. Therefore, we pursue building lasting relationships with like-minded start-ups, tech companies and entrepreneurs who can develop smart-tech-intelligent solutions that can upgrade existing products.

Need For EV-Centric CSR Activities

It is necessary to consider a sustainability strategy that includes investments in electric vehicles and EV charging infrastructure as it can play a huge part in reducing environmental impact. Even if you start with adding just a few charging stations, it can reduce carbon footprint greatly, which is well worth it.


Last Mile Deliveries on an Emission-Free Ride

We have taken another step to encourage e-mobility in the country by joining hands with leading players in F&B industry to support their delivery services on our customised e-scooters and pave the way for a greener tomorrow. Bon Appétit indeed!

Final Thoughts

We firmly believe this is the future and are fully committed to the electric growth story. We are not slowing down (pun intended). We have always celebrated the power of our associations and shall continue to do so. Our efforts are geared towards driving positive change with similar collaborations and investments for the collective improvement of the society that we live in and the environment at large.

To conclude, this is just the beginning! As we strive to meet these challenges, we seek allies from every corner of the country, be it industry leaders, policymakers, city developers, NGOs, entrepreneurs, start-ups and tech companies who share our sense of mission, urgency, and infinite possibility to catapult our efforts in creating an all-electric future.


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